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Kline Analysis Finds Natural Personal Care Moving to Mass Market

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By: TOM BRANNA

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As the “green” products trend continues to advance, consumer demand for natural personal care products is driving a major shift from niche distribution channels to more mainstream mass retail outlets. This is fueling a sharp increase in sales, according to a newly-published study by worldwide consulting and research firm Kline & Company.   “For a long time, natural products have been the domain of health and organic food stores—niche retailers with a core group of loyal customers,” says...

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